新品上市管理New Product Launch Management

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一.发现市场机会。 由市场部、销售部、研发部等提出新产品市场机会。

二.新产品可行性评估

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1、 Identify market opportunities. Propose new product market opportunities by the marketing department, sales department, research and development department, etc.

2、 Feasibility assessment of new products

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1.新产品目标销售区域;

2.目标销售区域预测市场容量;

3.公司生产新产品具备的必要条件,例如技术人员、设备设施、销售渠道等;

4.新产品整体投入预算;

5.新产品推广期及预期回报。

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1. Target sales area for new products;

2. Predict market capacity for target sales areas;

3. The necessary conditions for the company to produce new products, such as technical personnel, equipment and facilities, sales channels, etc;

4. Overall investment budget for new products;

5. New product promotion period and expected returns.